iAm: Louisa Koh

SHILLS Aqua Skin Moisturizing Spray

A 30-something from sunny Singapore who's tried her hand at lots of things, such as selling skin care & make-up, working in a (boring) corporate setting, trying to carve a singing career, giving private tuition, being a fitness instructor, writing/editing etc...

Besides exasperating her parents to no end, she loves experimenting with new make-up looks, uncovering the best make-up & skin care products, modelling for herself before the camera, singing at the top of her lungs (with preferably no one to hear it), and writing whatever, whenever (as you can already tell).


louisa [at] louisakoh [dot] com

Review: Lime Crime Velvetines

Ladies in Singapore, are you onto the matte lipstick trend yet? If you are, you probably would have heard about Lime Crime’s Velvetine wet-to-matte liquid lipsticks from USA that stay touch-proof and transfer-proof. If you’ve not jumped on the matte liquid lipstick bandwagon yet, what better way to start than with Lime Crime Velvetines?

Like a Kiss From a Rose

“Yes, I compare you to a kiss from a rose on the grey…” This just about sums up the concept of Lime Crime Velvetines! I remember when the Velvetines were first launched in 2012: Only two shades were available for sale – Red Velvet and Suedeberry.

I was so excited to get my Red Velvet, which was likened to a red, red rose petal. (I was never drawn to Suedeberry because I look like a clown in coral lip colours, don’t even ask why.)

Lime Crime Velvetine in Red Velvet

When I finally tried the product, I was really impressed by how lovely it looked on me, and how true it was to its claim: It lasted through a meal effortlessly.

Full face look with Lime Crime Red Velvet

Velvet Addicted

Lime Crime website does warn that their Velvetines are utterly addictive and they are right. There is always crazy demand for their products, it seems.

With the success of Red Velvet and Suedeberry, Lime Crime began to roll out other colours like Pink Velvet (bright true pink), Wicked (burgundy red), Black Velvet (matte black), Salem (dark brown), Utopia (vibrant orchid), Pansy (purple), and more recently, Cashmere (greige), Riot (muted red) and Rave (electric lavender).

Full face makeup with Lime Crime Pink Velvet

It was only two years later that I acquired my second Velvetine, Pink Velvet through the Carousell mobile app. By this time though, I was on medication for my skin that seriously dried out my lips. So while Pink Velvet was as long-lasting as Red Velvet was, provided I applied two coats prior to eating, it looked kind of a hot mess on me afterwards.

Here’s a closeup of Pink Velvet:

Lime Crime Pink Velvet up close

I was kind of hoping it would be a warmer shade of pink, but after comparing other pink lipstick shades, I concluded Pink Velvet is neither warm, nor cool, and what we call a “true pink” colour. But hell, it sure is bright! πŸ˜›

Matte Love

Here’s what my collection of Lime Crime Velvetine is almost like:

L-R: Lime Crime Wicked, Riot, Pink Velvet and Red Velvet

Next up, I got myself Riot, and paid SGD38 for it on Carousell. Riot and Cashmere are two very hot new shades that everyone seems to want to get their hands and lips on. I wasn’t sure if Cashmere was going to make me look washed out, so I opted for the safer choice of Riot first:

Lime Crime Riot Velvetine close-up

What do you think? I really love the colour: Muted, earthy, marsala red that doesn’t overpower the face or draw attention to the lips, but yet adds a touch of colour to the face. The colour tends to look darker with extra application or coat of Riot, which makes it more versatile.

Here’s a full makeup look with Riot Velvetine:

Full makeup look with Lime Crime Riot Velvetine

The only downside I experienced with Riot was that it tended not to last through a meal as well as its predecessors, Red Velvet and Pink Velvet did. Colour would fade from the middle of the lips first, and while pursing and smacking my lips together after a meal would spread the remaining colour all over my lips, I was a tad disappointed.

This brings me to the final shade: Lime Crime Wicked Velvetine.

Lime Crime Wicked Velvetine

This one was an utter disappointment. Firstly, I had seen swatches and photos of Wicked, and the colour seemed to look different on different people. On some, it looked redder and less burgundy (hence not as dark), while others, like me, it turned out dark burgundy. I was hoping it was going to be a dark sexy red on me but alas πŸ™

That was not all. I put it to the food test and it lost colour from the middle even more than Riot did. Smacking my lips together only made it patchier, and being the dark colour it is, it looked horrendous, trust me.

Needless to say, I sold it off promptly after one swatch and am now waiting for my Cashmere to come in. I am keeping my fingers crossed it doesn’t disappoint!

UPDATE: I got my hands on Lime Crime Cashmere finally! To be honest, when I first saw the product, I was quite apprehensive because there was product separation in the tube, kinda like this:

Image courtesy of @makeupaddict31 on Instagram

The product separation for my tube occurred near the top though, and I asked the Carouseller about it but she said that she had similar feedback from other customers too. She had read online that Lime Crime Velvetine’s formulation had changed more recently, and the separation could also be due to the small volume of product: 2.6 ml, hence causing the tube to look less than full.

Anyhow, I left it as that as I know that the fault is due to Lime Crime and not the Carouseller. Here’s a close-up of my lips wearing Lime Crime Cashmere:

Close-up of 2 coats of Lime Crime Cashmere on my lips

When my Mom first saw me wearing Cashmere, she was all like, “Why are your lips so black?” I don’t think she meant black-black, but just like devoid of colour or blood LOL πŸ˜›

I’m quite into the “death-becomes-her” kind of lip colour, as evidenced by my gravitating towards colours like Lime Crime Chinchilla seen here in a throwback photo:

Lime Crime Chinchilla lipstick, a grey-lilac creme lip colour

I’ve found Lime Crime Cashmere to wear better through a meal than Lime Crime Riot, and this was sans lip primer. With a lip primer, the wear was further improved, so I’ve no complaints! I normally wear two coats, with the second coat focusing more on the middle of my lips.

Lime Crime Cashmere Velvetine in a full make-up look. Eyeshadows and blusher used were from Too Faced Everything Nice and Chocolate Bar palettes

Lime Crime Velvetines can be quite drying on the lips after a while, so it is important to use lip balm and/or Vitamin E under it (I use both). Although it goes on smooth and easy, but unlike some other brands, there is no clumping, although I did experience flaking with Lime Crime Wicked.

Controversial, much?

There seems to be a lot of controversy surrounding the company Lime Crime: The way the owner Doe Deere does her marketing, how she treats distributors, how she isn’t truthful in the way she represents her products etc, etc.

I do not want to perpetuate any rumours so what I would say is that I am mostly apathetic to it. I have never really gone into researching the details of all the controversy surrounding her company and brand, and I am more interested in the product and quality over anything.

I suppose, if the quality of Cashmere turns out to have suffered like Riot, maybe it’s high time I look elsewhere for a product that actually lasts like it says it would. But for now, I’m going to enjoy the Velvetines in my collection for what they’re worth!

Disclaimer: I’m not affiliated to Lime Crime in any way so this is a completely unbiased review, based on my experience with their products.

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