iAm: Louisa Koh

SHILLS Aqua Skin Moisturizing Spray

A 30-something from sunny Singapore who's tried her hand at lots of things, such as selling skin care & make-up, working in a (boring) corporate setting, trying to carve a singing career, giving private tuition, being a fitness instructor, writing/editing etc...

Besides exasperating her parents to no end, she loves experimenting with new make-up looks, uncovering the best make-up & skin care products, modelling for herself before the camera, singing at the top of her lungs (with preferably no one to hear it), and writing whatever, whenever (as you can already tell).


louisa [at] louisakoh [dot] com

Writing: Facebook posts for Beauty Bistro (Feb 2011-Feb 2012)

Hello lovelies! How are you doing in this sweltering heat? To be honest, I’d much rather take hot weather than rainy weather any day! Ok I digress…

My first foray into social media writing started with a beauty company in Singapore Beauty Bistro, who hired me for a retainer in 2011 to help write and post Facebook and Twitter feed posts, blog product reviews, liaise with bloggers for reviews and events, some event management, and edit/write product packaging and website descriptions (which was heavy-duty work).

Beauty Bistro underwent a e-commerce shop revamping, for which I also helped to edit their descriptions on-site towards the end of 2011/beginning of 2012, when they rolled out their revamped website. A lot of the FB links are dead links due to the move to a new website, but ah well, you can at least see the amount of work that went into the writing of the Facebook posts themselves.

Here are the Facebook posts I helped write and post for their page from February 2011 to February 2012, before I began my contract work with Comwerks/Wunderman under WPP to develop eCitizen portal commissioned by IDA:

February 2012 posts

That’s me in the middle photo of the right column! I was probably the ambassador that blogged the most number of posts!

November-December 2011 posts

A quick look at the revamped website which I helped edit/write for the many products they stock on-site:

October 2011 posts

September 2011 posts

August 2011 posts

July 2011 posts

June 2011 posts

May 2011 posts

April 2011 posts

Feb-March 2011 posts

These posts were not written by me (I took over posting on the page only in March 2011), but the blog reviews that the posts link to were written by me:

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