iAm: Louisa Koh

SHILLS Aqua Skin Moisturizing Spray

A 30-something from sunny Singapore who's tried her hand at lots of things, such as selling skin care & make-up, working in a (boring) corporate setting, trying to carve a singing career, giving private tuition, being a fitness instructor, writing/editing etc...

Besides exasperating her parents to no end, she loves experimenting with new make-up looks, uncovering the best make-up & skin care products, modelling for herself before the camera, singing at the top of her lungs (with preferably no one to hear it), and writing whatever, whenever (as you can already tell).


louisa [at] louisakoh [dot] com

Social media writing: Yun Nam Hair Care’s Facebook & Instagram calendar (Jun 2016-Jan 2017)

Hello beautiful! Vesak Day is just around the corner, so you’re probably in a holiday mood already (like I am)… Today, I have more social media writing in my portfolio to share.

Part of my work as a full-time copywriter with Yun Nam Hair Care, London Weight Management & New York Skin Solutions from mid-2015 to early 2017 was being in charge of the social media calendar content. Copywriters for those brands were leaned on heavily to create content socially, which included choosing and buying stock images and crafting accompanying text and hashtags.

Here was what I worked on for about 8 months during my tenure as Copywriter for Yun Nam Hair Care (Facebook posts were cross-posted to Instagram from September 2016 onwards):

27 Jan 2017: Happy Chinese New Year to everybirdy out there!


20 Jan 2017: Tearing your hair out over hair loss?


12 Jan 2017: Get bangs on-trend with these styles & colours for 2017!


6 Jan 2017: Take control of your hair destiny in the New Year!


30 Dec 2016: Time for a reality check. Was 2016 a good hair year for you?


22 Dec 2016: Your body is ready for Christmas. Is your hair ready?


9 Dec 2016: What to do when your hair woes are the root of your problems.


2 Dec 2016: Perfect that hair flip as you head into 2017 with the trendiest styles!


23 Nov 2016: Get treated with TCM herbs fit for an emperor!


15 Nov 2016: Prevention may be better than hoping for a cure in the case of hair loss


11 Nov 2016: Myth or Fact—Does washing hair less often help mitigate hair loss?


4 Nov 2016: Don’t get stranded with excessive hair loss—Act before it’s too late.


28 Oct 2016: Stressful lifestyles in SG mean young adults are no longer immune to hair loss.


21 Oct 2016: Experience Panax ginseng, the wonder herb for hair, skin & health today


14 Oct 2016: Go natural when it comes to taking care of your hair


7 Oct 2016: Take a leaf out of Selena Gomez’s book when it comes to fall hair colour trends!


29 Sept 2016: Stay ahead of postnatal hair loss with these tips & tricks


23 Sept 2016: Let the herbal hair care expert help with your hair problems


16 Sept 2016: Don’t let dandruff make you look over your shoulder at every turn


12 Sept 2016: Beat the greying with effective scalp massages & customised herbal treatments


2 Sept 2016: It’s all unicorns, rainbows & candy floss until you experience hair loss.

Facebook posts before Sept 2016

26 Aug 2016: New mums, tame your mane with these tips


19 Aug 2016: Va va voom hair is a must-have for blissful brides!


12 Aug 2016: Tight buns on your head can make your hair fall out, literally.


5 Aug 2016: Fast hair growth is the name of the game.


1 Aug 2016: Sponsored ad—Thick, healthy hair fast with Herbal HairGro


29 Jul 2016: Treat any hair problem with customised herbal hair treatments


22 Jul 2016: Avoid these mistakes that could cost you your precious hair


15 Jul 2016: Eat your way to bodacious hair like Beyonce’s or Kim K’s


8 Jul 2016: Own that head of luscious locks pronto with these tips


1 Jul 2016: Something’s brewing for amazing hair health


24 Jun 2016: Take stock of your lifestyle habits first when resolving hair problems


17 Jun 2016: Eliminate trial & error with customised herbal hair care


10 Jun 2016: Deep cleansing your scalp to remove product residue is important in hair loss prevention


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